Cookie Policy

Nature Echo Supplements ("we," "us," or "our") uses cookies and similar tracking technologies on our website www.natureechosupplements.com (the "Site"). This Cookie Policy explains what cookies are, how we use them, and how you can control them.

By continuing to use our Site, you consent to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the website to recognize your device and remember information about your visit, such as your preferences, login status, or items in your shopping cart.

Types of Files Used:

  • Cookies: Small text files stored by your browser
  • Web Beacons (Pixels): Tiny graphics embedded in web pages or emails
  • Local Storage: Data stored in your browser's storage
  • Session Storage: Temporary data that expires when you close your browser

2. Why We Use Cookies

We use cookies and tracking technologies to:

  • Essential Functions: Enable core Site functionality (shopping cart, checkout, login)
  • Performance: Analyze how visitors use our Site and identify issues
  • Personalization: Remember your preferences and provide customized experiences
  • Marketing: Deliver relevant advertisements and measure campaign effectiveness
  • Analytics: Understand user behavior and improve our Site

3. Types of Cookies We Use

3.1 Essential Cookies (Strictly Necessary)

These cookies are required for the Site to function properly. Without them, you cannot use key features like the shopping cart, checkout, or account login.

Examples:

  • Session ID cookies
  • Authentication tokens
  • Shopping cart cookies
  • Security cookies (fraud prevention)
  • Load balancing cookies

Duration: Session (deleted when you close your browser) or up to 1 year

Can You Block Them? No. These cookies are essential for the Site to work.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting anonymous information about pages visited, time spent, and errors encountered.

Services We Use:

Google Analytics

  • Purpose: Track Site traffic, user behavior, demographics, and acquisition sources
  • Data Collected: Page views, session duration, bounce rate, device type, geographic location (approximate), referral source
  • Duration: Up to 26 months
  • Privacy: Google Analytics anonymizes IP addresses and does not collect personally identifiable information directly
  • Opt-Out: https://tools.google.com/dlpage/gaoptout

Microsoft Clarity

  • Purpose: Understand user interactions through session recordings, heatmaps, and behavioral analytics
  • Data Collected: Mouse movements, clicks, scrolls, page elements interacted with, session recordings (anonymized), device information
  • Duration: Session data stored for up to 30 days, aggregated data up to 1 year
  • Privacy: Clarity masks sensitive information (credit card numbers, passwords, personal data fields)
  • Opt-Out: Managed through browser cookie settings

Why We Use These Tools:

  • Identify usability issues and improve Site navigation
  • Understand which products and pages are most popular
  • Optimize the checkout process to reduce abandonment
  • Measure effectiveness of Site changes and updates

3.3 Advertising and Marketing Cookies

These cookies track your browsing activity across websites to deliver personalized advertisements and measure the effectiveness of our marketing campaigns.

Services We Use:

Google Ads (Google Tag Manager, Google Ads Conversion Tracking)

  • Purpose: Display relevant ads on Google Search, YouTube, and partner websites; track conversions from ad clicks
  • Data Collected: Ad clicks, conversions, browsing behavior, remarketing lists
  • Duration: Up to 540 days
  • Privacy: Google's Privacy Policy applies: https://policies.google.com/privacy
  • Opt-Out: Google Ads Settings: https://adssettings.google.com

Facebook Pixel (Meta Pixel)

Microsoft Advertising (Bing Ads, UET Tag)

How Advertising Cookies Work:

  1. You visit our Site
  2. An advertising cookie is placed on your device
  3. You leave our Site and browse other websites
  4. Our advertising partners display Nature Echo ads to you based on your prior visit (remarketing)
  5. If you click an ad and make a purchase, we can measure the ad's effectiveness

Personalized Advertising: These cookies enable us to show you ads for products you viewed but didn't purchase, or ads for similar products based on your interests.

3.4 Functionality Cookies

These cookies remember your choices and preferences to provide a more personalized experience.

Examples:

  • Language preferences
  • Currency selection
  • Product filter settings (e.g., "sort by price")
  • "Remember Me" login checkbox
  • Recently viewed products
  • Newsletter signup status

Duration: Up to 1 year

3.5 Social Media Cookies

If our Site includes social media features (like "Share on Facebook" buttons), these platforms may set cookies on your device.

Platforms:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • YouTube

Purpose: Enable sharing, track social interactions, provide embedded content

Privacy: Each platform's privacy policy applies

4. Third-Party Cookies

Some cookies are set by third-party services that appear on our Site. We do not control these cookies. Third parties include:

  • Payment Processors (Stripe, PayPal): For secure checkout
  • Shipping Providers (USPS, UPS): For tracking functionality
  • Customer Support (Zendesk, Gorgias): For live chat
  • Email Marketing (Mailchimp, Klaviyo): For tracking email opens and clicks
  • Review Platforms (Trustpilot, Yotpo): For displaying customer reviews

Each third party has its own privacy policy governing how they use cookies and data.

5. How Long Do Cookies Last?

Cookies can be session cookies or persistent cookies:

Session Cookies

  • Duration: Deleted when you close your browser
  • Purpose: Enable essential functions during your visit (shopping cart, login session)

Persistent Cookies

  • Duration: Remain on your device for a set period (from days to years) or until you manually delete them
  • Purpose: Remember your preferences, track behavior over time for analytics and advertising

Typical Durations:

  • Essential cookies: Session to 1 year
  • Analytics cookies: 26 months (Google Analytics default)
  • Advertising cookies: 30 days to 2 years

6. Managing and Controlling Cookies

You have several options to control cookies:

6.1 Browser Settings

Most browsers allow you to:

  • View cookies: See which cookies are stored on your device
  • Delete cookies: Remove all or specific cookies
  • Block cookies: Prevent websites from setting cookies
  • Manage preferences: Choose which types of cookies to allow

How to Manage Cookies by Browser:

Google Chrome:

  1. Settings > Privacy and Security > Cookies and Other Site Data
  2. Choose "Block third-party cookies" or "Block all cookies"
  3. Or click "See all cookies and site data" to manage individually

Mozilla Firefox:

  1. Options > Privacy & Security > Cookies and Site Data
  2. Choose cookie preferences
  3. Or click "Manage Data" to delete specific cookies

Safari (Mac):

  1. Preferences > Privacy > Cookies and Website Data
  2. Choose "Block all cookies" or "Manage Website Data"

Microsoft Edge:

  1. Settings > Cookies and Site Permissions > Cookies and Stored Data
  2. Choose "Block third-party cookies" or toggle cookies off
  3. Or click "See all cookies and site data"

Mobile Browsers:

  • iPhone (Safari): Settings > Safari > Block All Cookies
  • Android (Chrome): Chrome Menu > Settings > Site Settings > Cookies

Note: Blocking cookies may affect Site functionality. You may not be able to use the shopping cart, checkout, or login features if essential cookies are blocked.

6.2 Opt-Out Tools

Several organizations provide opt-out tools for advertising cookies:

Network Advertising Initiative (NAI): https://optout.networkadvertising.org Opt out of participating ad networks in one place

Digital Advertising Alliance (DAA): https://optout.aboutads.info Opt out of interest-based advertising

Your Online Choices (Europe): https://www.youronlinechoices.com European opt-out tool for behavioral advertising

Google Ads Settings: https://adssettings.google.com Control Google's use of your data for ads

Facebook Ad Preferences: https://www.facebook.com/ads/preferences Manage Facebook and Instagram ad personalization

6.3 Browser Plugins and Extensions

You can install browser extensions to block or manage cookies:

  • Ghostery: Blocks trackers and shows who's tracking you
  • Privacy Badger: Automatically learns to block invisible trackers
  • uBlock Origin: Blocks ads and trackers
  • Cookie AutoDelete: Automatically deletes cookies when you close tabs

6.4 Do Not Track (DNT)

Some browsers have a "Do Not Track" setting that sends a signal to websites requesting not to be tracked. However, there is no industry standard for responding to DNT signals. We do not currently respond to Do Not Track signals, but you can use other methods described above to control cookies.

7. Impact of Blocking Cookies

If you choose to block or delete cookies, certain Site features may not work properly:

If You Block Essential Cookies: ❌ Cannot add items to shopping cart ❌ Cannot complete checkout ❌ Cannot log in to your account ❌ Site may not load correctly

If You Block Analytics Cookies: ✓ Site will still work normally ✓ We won't be able to improve user experience based on your behavior ✓ Your visit won't be included in our analytics data

If You Block Advertising Cookies: ✓ Site will still work normally ✓ You'll still see ads, but they won't be personalized to your interests ✓ You may see less relevant ads ✓ We can't measure ad effectiveness accurately

8. Cookies and Personal Data

Some cookies may be considered "personal data" under privacy laws because they can be used to identify you indirectly (through your device or browser).

How We Protect Cookie Data:

  • We use cookies in compliance with applicable data protection laws
  • We only collect and process cookie data for specified, legitimate purposes
  • We implement security measures to protect cookie data from unauthorized access
  • We respect your rights regarding personal data (see our Privacy Policy)

Your Rights: You have the right to:

  • Access the data collected via cookies
  • Request deletion of cookie data
  • Object to cookie processing for direct marketing
  • Withdraw consent to cookie use (by blocking cookies)

To exercise these rights, contact us at privacy@natureechosupplements.com.

We may update this Cookie Policy from time to time to reflect changes in:

  • Technologies we use
  • Cookies we set
  • Legal requirements
  • Our business practices

When we make changes, we will:

  • Update the "Last Updated" date at the top
  • Notify you via email or Site notice if changes are material

Your continued use of the Site after changes are posted constitutes acceptance of the updated Cookie Policy.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Nature Echo Supplements Privacy Officer Email: privacy@natureechosupplements.com