Privacy Policy

Nature Echo Supplements ("Nature Echo," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.natureechosupplements.com (the "Site") and purchase our products.

Please read this Privacy Policy carefully. By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1. Information We Collect

We collect information about you in various ways when you use our Site. The information we collect includes:

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

Account Information:

  • Name
  • Email address
  • Password
  • Phone number

Order Information:

  • Billing address
  • Shipping address
  • Payment card information (processed securely by our payment processor)
  • Order history
  • Purchase preferences

Communication Information:

  • Information you provide when contacting customer support
  • Survey responses
  • Product reviews and testimonials
  • Newsletter subscription preferences

1.2 Information Collected Automatically

When you access our Site, we automatically collect certain information about your device and browsing activity:

Device Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device identifiers
  • Screen resolution

Usage Information:

  • Pages visited
  • Time and date of visits
  • Time spent on pages
  • Clickstream data
  • Referring website addresses
  • Search queries on our Site

Location Information:

  • Approximate geographic location based on IP address

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. For more details, please see our Cookie Policy (Section 4 below).

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Order Processing and Fulfillment

  • Process and fulfill your orders
  • Send order confirmations and shipping notifications
  • Handle returns and refunds under our Money-Back Guarantee
  • Communicate about your orders

2.2 Account Management

  • Create and manage your account
  • Authenticate your identity
  • Provide customer support
  • Send account-related communications

2.3 Marketing and Communications

  • Send promotional emails about new products, special offers, and other updates (you can opt-out anytime)
  • Personalize your shopping experience
  • Display targeted advertisements
  • Send surveys and request feedback

2.4 Site Improvement and Analytics

  • Analyze how visitors use our Site
  • Improve Site functionality and user experience
  • Identify and fix technical issues
  • Conduct research and analytics
  • Test new features and products
  • Detect, prevent, and address fraud and security issues
  • Comply with legal obligations
  • Enforce our Terms of Use
  • Protect our rights and property
  • Resolve disputes

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Payment Processors: To process credit card transactions securely (e.g., Stripe, PayPal)
  • Shipping Carriers: To fulfill and deliver orders (e.g., USPS, UPS, FedEx)
  • Email Service Providers: To send marketing emails and transactional communications (e.g., Mailchimp, Klaviyo)
  • Analytics Providers: To analyze Site usage (e.g., Google Analytics)
  • Customer Service Tools: To provide support (e.g., Zendesk, Gorgias)
  • Advertising Partners: To deliver targeted ads (e.g., Google Ads, Facebook Ads)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If Nature Echo is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Site of any change in ownership or use of your personal information.

We may disclose your information if required to do so by law or in response to:

  • Legal processes (subpoenas, court orders, legal proceedings)
  • Requests from government authorities
  • Enforcement of our Terms of Use
  • Protection of our rights, property, or safety, or that of others

We may share your information with your consent or at your direction, such as when you choose to share product reviews publicly.

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. We use cookies and similar tracking technologies to enhance your experience on our Site.

4.2 Types of Cookies We Use

Essential Cookies: These cookies are necessary for the Site to function properly. They enable core functionality such as:

  • Shopping cart functionality
  • Secure login
  • Order processing
  • Session management

Performance and Analytics Cookies: These cookies collect information about how visitors use our Site. We use:

  • Google Analytics: To analyze Site traffic, user behavior, and demographics
  • Microsoft Clarity: To understand user interactions through session recordings and heatmaps

Advertising and Marketing Cookies: These cookies track your browsing activity to deliver personalized advertisements. We use:

  • Google Ads (Google Tag Manager): To display relevant ads on Google and partner sites
  • Facebook Pixel: To deliver targeted ads on Facebook and Instagram
  • Microsoft Advertising: To display ads on Bing and Microsoft properties

Functionality Cookies: These cookies remember your preferences and choices, such as:

  • Language preferences
  • Product filters
  • Shopping preferences

4.3 Third-Party Tracking

Third-party services (like Google Analytics, Microsoft Clarity, and advertising platforms) may also place cookies on your device to track your activity across websites for analytics and advertising purposes.

4.4 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies
  • Receive notifications when cookies are set

Please note that disabling cookies may affect the functionality of our Site.

Browser-Specific Instructions:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Cookies and Site Permissions

Opt-Out Tools:

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

5.1 Access and Portability

You have the right to request a copy of the personal information we hold about you. We will provide this information in a structured, commonly used, machine-readable format.

5.2 Correction

You have the right to request that we correct inaccurate or incomplete personal information about you.

5.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., we may need to retain information for legal compliance or to complete transactions).

5.4 Objection and Restriction

You have the right to object to or request restriction of certain processing activities, such as marketing communications.

5.5 Marketing Opt-Out

You can unsubscribe from marketing emails at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us at support@natureechosupplements.com
  • Updating your account preferences

Please note that even if you opt out of marketing emails, we will still send transactional emails related to your orders.

5.6 Do Not Track

Some browsers have "Do Not Track" features. We do not currently respond to Do Not Track signals.

5.7 Exercising Your Rights

To exercise any of these rights, please contact us at:

  • Email: privacy@natureechosupplements.com
  • Subject line: "Privacy Rights Request"
  • Include: Your name, email address, and specific request

We will respond to your request within 30 days.

6. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant processors
  • Regular security assessments
  • Access controls and authentication
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

  • Account Information: Retained until you request deletion or close your account
  • Order Information: Retained for 7 years for accounting and legal compliance
  • Marketing Data: Retained until you opt out or request deletion
  • Analytics Data: Typically retained for 26 months (Google Analytics default)

8. Children's Privacy

Our Site and products are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we discover that we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us at privacy@natureechosupplements.com.

9. International Users

Our Site is operated in the United States and intended for users located in the United States. If you are accessing the Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Site, you consent to this transfer.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

10.1 Right to Know

You have the right to request:

  • Categories of personal information we collect
  • Sources from which we collect information
  • Purposes for collecting information
  • Categories of third parties with whom we share information
  • Specific pieces of personal information we hold about you

10.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

10.3 Right to Opt-Out of Sale

We do not sell personal information as defined under CCPA.

10.4 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

10.5 Shine the Light

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

To exercise your California privacy rights, contact us at:

  • Email: support@natureechosupplements.com

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the "Last Updated" date at the top of this Privacy Policy
  • Notify you via email or prominent notice on our Site if changes are material

Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Nature Echo Supplements Privacy Officer Email: support@natureechosupplements.com